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Keith Tam was born and raised in Hong Kong and has lived in the UK and Canada. He is a communication designer who specializes in typography. He is an Assistant Professor and Discipline Leader of Visual Communication at the School of Design, The Hong Kong Polytechnic University, with a focus on typographic and publication design. Keith's design and research interests include book and editorial design, information design, typeface design, calligraphy and lettering, visual identities and designing for multiple languages. He is the designer behind Arrival, a legible and humane sanserif typeface designed for directional signing, currently used by the campus wayfinding system of the University of Reading, UK. He co-founded Type Initiative with Greek type designer Michail Semoglou in 2005, and their typefaces are on sale at the type co-op Village. Keith holds a B Des in Communication Design from the Emily Carr Institute in Vancouver, Canada and an MA in Typeface Design from the Department of Typography & Graphic Communication at the University of Reading, UK.