About

Keith Tam is a typographer, information designer, researcher and teacher. He is currently Principal Lecturer in Communication Design at the Hong Kong Design Institute. He is also Distinguished Research Fellow at the Type Lab of the Shanghai Academy of Fine Arts, Shanghai University, as well as Researcher at the Beijing Central Academy of Fine Arts. His previous appointments include Associate Professor and Director of the MA Information Design programme at the University of Reading, UK; leader of the Communication Design discipline and founding leader of the Information Design Lab at the Hong Kong Polytechnic University; Assistant Professor at the Emily Carr University of Art & Design in Vancouver, Canada, amongst others. Keith’s research focuses on the interrelationship between typography and information design, particularly in multilingual communication. Wayfinding is another strand of Keith’s work. Three tourist guides under Keith’s direction had won two merit recognitions at the Design for Asia Awards, organised by the Hong Kong Design Centre. In 2016, Keith received a ‘Best Design Educator’ award from the Hong Kong Designers Association. Keith frequently disseminates his research through different channels, and acts as consultant for various organisations.

Photograph by Mak Kai Hang

文字設計師、信息設計師、研究員、教育工作者。現職香港知專設計學院傳意設計首席講師,亦擔任北京中央美術學院中國文字藝術設計研究中心外聘研究員。歷任英國雷丁大學文字與圖像傳意學系副教授、信息設計碩士課程主任、藝術及傳意設計學院碩士課程總監;香港理工大學設計學院傳意設計學科主任、信息設計研究室創辦人兼主任;加拿大埃米利卡藝術設計大學助理教授等。譚氏的研究和教學專注於文字設計和信息設計之間的相互關係,尤其關注人們如何與複雜文本結構中找尋資訊並形成印象,特別是在多語言的語境中的文字設計。譚氏的另一個研究方向為覓路與導向系統,包括建築、城市空間和旅遊信息。他所領導研究和設計的三本香港旅遊指南獲香港設計中心「為亞洲設計大獎」兩項優異獎。2016年獲香港設計協會頒發「最佳設計教師獎」。譚氏的研究經常在不同場合發表,亦常為不同機構擔當顧問。

Press interviews and coverage

拉近文化 Close to Culture, Cable Television Hong Kong, broadcasted on 23 January 2016

街頭的美學: 招牌書法字 [Street aesthetics: the calligraphy of shop signs], in Ming Pao Weekly, issue 2397, 18 October 2014, pp.58–105

It’s complicated . . . Keith Chi-hang Tam, Hong Kong-based designer discusses the history, theory and practice of typography with art4d’, in art4d, volume 1, no. 216, July 2014, pp.66–73

An interview with PolyU Design (Keith Tam)’, in Design 360°, issue 51 (the type issue), June 2014, pp.26–33

Hong Kong’s storied neon signs get a nostalgic review’, in The New York Times, 17 June 2014

金漆招牌變質了 [Gold-painted signs have evolved], in Ming Pao Daily, 15 June 2014, Sunday Workshop p.17

字旅 (二) 本地平面字體設計新力量: 譚智恒 × 許瀚文 × 蔡劍虹 [Type Trip (2) New forces in graphic design and typography: Keith Tam × Julius Hui × Choi Kim Hung], in Milk, issue 653, 23 January 2014, pp.42–43

版面設計見證世界潮流 [Page layout design witnesses world trends], in Ming Pao Weekly, issue 2292, 13 October 2012, pp.96–99

柯熾堅: 漢字字體新典範 [Sammy Or: a new paradigm for Chinese typeface design], in Ming Pao Weekly, issue 2234, 9 March 2011, pp.36–39

再認識灣仔: 設計指南幫到你 [Get reacquainted with Wanchai with the help of a guidebook], in Hong Kong Economic Journal, 2 November 2010, p.58

路牌字體形&義 [The form and significance of road sign typography], in Ming Pao Weekly, issue 2135, 10 October 2009, pp.30–33