Keith Chi-Hang Tam

 

Keith Chi-hang Tam
Typography
Hong Kong

         
 
Just posted a new gallery: Avant Garde ligatures & alternates

‘Serious’ typographers despise it, typography instructors condemn it, you get ridiculed when you use it. Avant Garde is a typeface a lot of designers (including me) secretly admire. Granted, it makes a terrible text typeface, but its early incarnation contained juicy ligatures (or ‘logograms’ if you will), originally designed by Herb Lubalin for Avant Garde magazine. These are all but disappeared from contemporary digital cuts. These images are from a huge collection of Letraset dry transfer lettering sheets I inherited from a local designer a few years back.

5/01/2004 09:17:00 AM

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