“No one has done more than he to combat ugliness in American advertising. By utilizing simple, direct means, he has made advertising beautiful, readable and profitable, and has shown the folly of the flamboyance which often passes for quality. Cooper’s work is always characterized by a fine restraint and the result appears so perfectly simple and natural one wonders how it could be done any other way.” — Thomas Jay Erwin, Art Director, J. Walter Thopson Company (from catalog 25–A, Bernhart Brothers & Spindler