Keith Tam is an information designer, typographer, and academic. He is currently Head of Department of Communication Design and Director of the Centre for Communication Design at the Hong Kong Design Institute; Distinguished Research Fellow at the Type Lab of the Shanghai Academy of Fine Arts, Shanghai University. His previous appointments include Associate Professor and Director of the MA Information Design programme at the University of Reading, UK; leader of the Communication Design discipline and founding leader of the Information Design Lab at the Hong Kong Polytechnic University; Assistant Professor at the Emily Carr University of Art & Design in Vancouver, Canada, amongst others. Keith’s research focuses on typography and information design, particularly in multilingual communication. Wayfinding is another strand of Keith’s work. Three tourist guides under Keith’s direction had won two merit recognitions at the Design for Asia Awards, organised by the Hong Kong Design Centre. In 2016, Keith received a ‘Best Design Educator’ award from the Hong Kong Designers Association. Keith frequently disseminates his research through different channels, and acts as consultant for various organisations such as Microsoft, Monotype, HSBC and Pleco Software.

譚智恒 文字設計師、信息設計師、教育工作者。現職香港知專設計學院傳意設計學系系主任暨傳意設計研究中心總監。亦擔任上海大學上海美術學院字體設計工作室特聘研究員。歷任英國雷丁大學文字與圖像傳意學系副教授、信息設計碩士課程主任、藝術及傳意設計學院碩士課程總監;香港理工大學設計學院傳意設計學科主任、信息設計研究室創辦人兼主任;加拿大埃米利卡爾藝術設計大學助理教授等。譚氏的研究和教學專注於文字設計和信息設計之間的相互關係,尤其關注人們如何與複雜文本結構中找尋資訊並形成印象,特別是在多語言的語境中的文字設計。譚氏的另一個研究方向為覓路與導向系統,包括建築、城市空間和旅遊信息。他所領導研究和設計的三本香港旅遊指南獲香港設計中心「為亞洲設計大獎」兩項優異獎。2016年獲香港設計協會頒發「最佳設計教師獎」。譚氏的研究經常在不同場合發表,亦常為不同機構擔當顧問,包括微軟、蒙納、匯豐銀行等。

Keith Tam portrait
Photograph by Mak Kai Hang


2017–Head of Department, Communication Design
Director, Centre for Communication Design
Hong Kong Design Institute
2017–Distinguished Research Fellow, Type Lab
Shanghai Academy of Fine Arts
Shanghai University
2021–Member, CreateSmart Initiative Vetting Committee
CreateHK, Commerce and Economic Development Bureau
Hong Kong SAR Government
2020–Member, Board of Directors
Hong Kong Open Printshop
2020–Life Senior Member
Institute of Print-media Professionals
2020–2021Member, Executive Board
International Institute of Information Design (IIID)
2012–15, 2020–21Member, Board of Directors and Hong Kong Delegate
Association Typographique Internationale (ATypI)
2020–Education member representative, Hong Kong Design Institute
International Council of Design (ico-D)
2019–Publishing Consultant
Sandu Publishing, Guangzhou
2017–Member, Editorial Board
International Typography Think Tank
Central Academy of Fine Arts and Citic Publishing
2015–Member, Greater Bay Area Advisory Council
Design Trust
2009–Professional member
International Society of Typographic Designers (ISTD)
2009–Full member
Hong Kong Designers Association
2015–17Associate Professor
Programme Director, MA Information Design
Department of Typography & Graphic Communication
Director of Postgraduate Taught Studies
School of Arts & Communication Design
University of Reading
2006–2015Assistant Professor
Discipline Leader of Communication Design
School of Design, Hong Kong Polytechnic University
2004–06Assistant Professor in Communication Design
Emily Carr University of Art and Design
2015–19Researcher, China Typography Research Centre
Central Academy of Fine Arts, Beijing